A Practical Guide to Designing the Invisible
It's not enough to design a website that looks nice. What's the story? Why is that header green? Why is that icon shaped like a fish? Designing for the web is not just about fancy layouts, the latest CSS3 or HTML5 or UX technique. Great web experiences tell a great story, and Designing the Invisible will give you the tools to help you do it.
From how to apply colour to tell the right story, through to using the right words, this book details the basics of building great web experiences. If you're starting out in web design then this book will give you some valuable tools in your design toolkit.
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Who should read this book?
This book is for design beginners. If you're not a designer but sometimes are asked to do design, then this book is for you. If you've just started out in design, or are at college or university, then this book is for you, too. If you're an experienced designer, then this book probably isn't your thing, maybe you'd like to buy this book instead?
You won't find any code in this book, and you don't need to know your way around HTML5 or the latest CSS3 updates. Lucky you.
"I continue to recommend Designing The Invisible to anyone who'll listen. This book is beautifully organised, and Robert's style is warm and open. Using familiar examples and thoughtful case studies, he lifts the lid on how subtle and invisible design can help improve our dialogue with audiences, and help them make sense of complexity."~ Simon Collison
"Designing the Invisible was quite simply my favourite read of 2011. Robert clearly shows how we can communicate information, stories and user journeys with our design and language choices. A refreshing and enlightening read!"~ Jon Hicks
Table of Contents
PART 1 : INVISIBLE COMMUNICATION
- Chapter 1: What is invisible communication?
- Chapter 2: The power of invisible communication
- Chapter 3: Communication in cultures
- Chapter 4: Who should care and when?
- Chapter 5: Making the invisible visible
PART 2 : FOLLOWING THE RIGHT SIGNS
- Chapter 6: Showing the way
- Chapter 7: Context and culture
- Chapter 8: Wayfinding the world
- Chapter 9: Wayfinding on the web
- Chapter 10: Case Study: Guardian.co.uk
PART 3: USING THE RIGHT PALETTE
- Chapter 11: The importance of colour
- Chapter 12: The colour of life and the web
- Chapter 13: Connotations of colour
- Chapter 14: Colour in Cultures
- Chapter 15: Case Study: Carsonified.com
PART 4 : USING THE CORRECT LANGUAGE
- Chapter 16: The invisible side of language
- Chapter 17: How the words look
- Chapter 18: The Periodic Table of Typefaces
- Chapter 19: Tone of voice
- Chapter 20: Case Study: Innocent Drinks
PART 5 : TELLING THE BEST STORY
- Chapter 21: Introduction to storytelling
- Chapter 22: Storytelling conventions
- Chapter 23: Storytelling on the web
- Chapter 24: Storytelling through brands
- Chapter 25: Case Study: Squaredeye.com