Jeff Veen at Beyond Tellerrand Düsseldorf 2015
We have arrived in an age of design. No longer relegated to a function of the marketing department or tacked on to an engineering process, Designers are increasingly taking leadership positions in the top companies in tech. But how do we manage creative teams to achieve their full potential? I'll share stories from my years of leading product development — both successful and not — to show that investing in culture might be the best competitive edge you can gain.