How To Design With Science

by Joe Leech

The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'.

With access to more user data than ever before, how can we apply what we know to make our designs measurably better without losing the magic?

Using research, psychology and data to create and advocate design; Joe will look at how we can use science to support and enhance our designs and design process.