Book: Practical Guide - Managing Web Projects

Managing Web Projects

By Breandán Knowlton

From initial inception through to final evaluation, this book is filled with practical ideas to help you make your next web project a positive experience for everyone.

About this book

People who make websites sometimes say that their clients are unreasonable. People who pay for websites sometimes say that the professionals they hire don't understand business and can't stick to deadlines. A project manager is right in the middle - and a shrewd project manager can clear up misconceptions in both directions while inspiring everyone involved to work together creatively.

Veteran project manager Breandán Knowlton has been working on the web since its beginning, and has seen spectacular successes and disastrous failures along the way. In Managing Web Projects he provides advice, checklists and guidelines for each phase of your work on a typical web project, whether or not you have a formal background in project management. From initial inception through to final evaluation, this book is filled with practical ideas to help you make your next web project a positive experience for everyone.

Topics include

So you’re going to do a web project? It’s time to consider your goals, your project management process and to sketch out the trajectory of the project’s phases. In this section, I'll examine established project management methodologies, the best ways of running meetings and the tricks to selling web work and presenting bids. Creating strong briefs and proposals, and estimating the scale of a potential project are also here. Once the bid is won and your team is geared up, this section will also give you tips for planning an effective kick-off, workshops and project communications.

At this stage, you’ve got the green light and are ready to go forward with the project! User and market research, content governance and usability testing all lie ahead of you and your team. In this section, I’ll talk about conducting interviews, creating personas, presenting research, doing content inventories and designing for usability. Planning the integration process and estimating key values in your project are also critical skills in this phase of project management.

The wireframing phase brings up lots of questions of fidelity, organisation, and presentation. In this section, I review taxonomies, paper prototyping, layouts and design constraints. I’ll also discuss a few of the many facets of visual language and graphic design, as they relate to your project management process, including the difficult comps question, user journey sketches and choosing the right tools. With plenty of sketches and annotations to represent your team’s work, you’ll be able to move through the visual design phase with confidence.

Content management systems and integration present project managers with an array of complicated decisions. In this section, I discuss your CMS options and explore the maze of integrating with enterprise databases and customer relationship systems. As you move through the build and deployment phases, I'll help you focus on change and risk management. I’ll also discuss some of the testing and Agile development techniques that will help your team through the project.

With the project nearing completion, you can see the light at the end of the tunnel. But there are a few more things to address before the site goes live. In this section, I discuss checklists, disaster planning, social marketing strategy, handover, goals, metrics, analytics, and converting your finished projects into sparkling case studies. I will also review a few tools and techniques for planning for the future after wrap-up is completed, including support contracts and team development.

About Breandán Knowlton

Breandán Knowlton

Breandán Knowlton is currently the executive director of, a site for communities to keep and share the history of places that matter to them.

He has worked at Europeana, BearingPoint, Happy Cog, Comhaltas Ceoltóirí Éireann and quite a few other large and small organisations over the past two decades. Thanks to some great teams and a little common sense, his projects have generally finished on time and on budget. He has lived in eleven cities around the world, and now makes London his home. He likes playing traditional Irish music with friends, and has worn geeky glasses since the age of two.

If a poet wrote a book on project management, it would be this one.

Jeffrey Zeldman