Book: Pocket Guide - HTML email

HTML email

By Andy Croll

In an age of email everywhere, learn how to design and build responsive email your customers and clients will love to receive.

About this book

Creating HTML emails is often thought of as an unpleasant and neglected part of web design, but email is hugely important for reaching out to your users, customers and clients.

In an age where email is everywhere, it's crucial your users get the right experience across all their devices. In this book, Andy shows you how to design and build responsive email your customers and clients will love to receive.

Topics include

Why should you send email to your customers and clients? What are the sorts of email that you might send?

The mechanics of sending emails: permission, legality, spam, services and tools.

Thinking about the design and content of your mailings. Writing, layout, coding approaches and testing, all before you send.

Responsive email. Email is being read on all sorts of devices - this is how to make sure your users get a great experience.

Putting it all together to redesign the Five Simple Steps newsletter so it works better on mobile.

About Andy Croll

Andy Croll

Andy Croll is a Brighton-based British designer, developer, speaker and conference organiser.

He spent six years working in Singapore and is currently the CTO at impulseflyer.com and a parent of twins. He is tired a lot.

As well as providing practical lessons on planning and coding campaigns, it's also an entertaining read!

ROS HODGEKISS, CAMPAIGN MONITOR