One way to judge design is how it makes you feel: emotion is key.
In this book, Joe Leech will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs - and the way you talk about them - better.
What psychology brings to design and how we can use it to improve our designs and make us better at what we do.
An overview of the major types of psychology and how useful they are at informing design.
How to solve a problem using psychology and where to find papers and studies to inform our designs.
How to use psychology to talk about the benefits of our designs, and how to to test and improve on our designs.
An overview of university programmes and online courses to learn psychology theory appropriate to design and designers, as well as further links, reading and resources.
“Social psychology can prove invaluable when it comes to studying behaviour that relates to communication”Joe Leech