Although the web as a medium — and the web industry in general — promotes a somewhat informal community culture, its standards are absolute. And when it comes to content, are the boundaries still too informal?

Without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide if she’s intrigued enough to *do* something.

So in this talk, Steph will discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game — whether they’re aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.